What's Good Clay is a local newsletter run by Shelly Shiers, and we treat your information the way we'd want ours treated.

Here's what we collect, why and what you can do about it.

What we collect

Your email address, when you sign up, so we can send you the newsletter.

Your survey answers, like the town you call home and whether you own or manage a local business, so we can make the newsletter more useful.

Business and listing details, if you add your business to our directory or Hot Spots, such as your business name, address, phone, website, hours and photos.

Anything you send us, like tips, event submissions, comments or emails.

Cookies and analytics

Like most newsletter sites, our website and emails use cookies and similar tools to understand things like page visits, email opens and link clicks.

That helps us see what readers enjoy and keeps the site working smoothly.

You can block or clear cookies in your browser settings.

How we use it

We use your information to send the newsletter, publish listings you ask us to publish, answer your messages and improve What's Good Clay.

We do not sell your personal information.

Who else sees it

Our newsletter and website run on Letterman, and we use trusted email and analytics services to deliver the newsletter and keep things running.

Business listing details you submit are meant to be public and will show on our site.

We may also share information if the law requires it.

Your choices

You can unsubscribe anytime with the link at the bottom of every email.

If you'd like us to update or delete your information, email shelly@whatsgoodclay.com and we'll take care of it.

Kids

What's Good Clay is meant for adults, and we don't knowingly collect information from children under 13.

Questions?

Email shelly@whatsgoodclay.com or write to What's Good Clay, 1880 East West Pkwy #8181, Fleming Island, FL 32003.

If we change this policy, we'll update the date below.

Last updated: October 28, 2026